PUBLISHING HOUSE: MAGICOM
Legal Seat: C.da Linazza, 22
98068 San Piero Patti (ME)
VAT Registry No. 02790040832
Registry of Communication
Operators No. 17101
Editorial office: Via Padova 330
20123 Milano Phone + 39 02 47952026
Editorial office: P.zza B. Angelico, 2
95125 Catania Phone + 39 095 501484
e-mail: redazione@charmemagazine.it
Mob. phone: + 39 328 5616310 Fax: + 39 178 2276439
Responsible director
Filippo Mannino
Publishing director
Antonio Falanga
Art director
Stefania Discolo
Beauty Director
Dani Del Secco D’Aragona
Web
www.charmemagazine.eu
www.charmemagazine.it
TECHNICAL DATA
TITLE:
CHARME LUXURY MAGAZINE
LANGUAGES:
Italian, English, Russian, Arab
PERIODICITY: Biannual
Circulation:
1st issue in 15,000 Copies
PRESS:
Offset
SIZE:
218 mm x 285 mm
FOLIATION:
160 PAGES + Cover
BACK:
18 mm
COVER:
3 mm hardback; matt plastic covered
INTERIOR:
Flat print 4 - 5 colours recto-verso. Burgo coated paper 150 gr/mq
LAYOUT:
Paper-back binding stitched twisted thread and raze cut
PACKING:
Heat reducing Cellophane
CONCEPT
CHARME LUXURY MAGAZINE is a six monthly magazine, with cosmopolitan characteristics, dedicated to luxury goods and services.
The editorial project was created upon the needs to satisfy the desire of style, introducing the “Made in Italy” to a well defined target, which is considered to be observational and demands perfection.
The idea of creating and publishing a magazine for Elite and exclusive customers was born exactly after studing the market enterprising,which lasted for almost two years.
The first edition will appear in April 2012.
The main sections, referring to the title of the magazine, will be dedicated to: High Fashion, jewelry, yachts, luxury accommodations, watches, perfumes and all kinds of goods and services which belong to High Quality Lifestyle.
The regular articles will be concerning high fashion, beauty and generally...lifestyle, all in one, regarding glamour and luxury.
The staff which will be working on the creation of the magazine is composed of various professionals, such as Creators, Editors, Photographers, Fashion and Communication agencies, Web designers.
The editorial office in Catania, which soon will be supported by the new offices in Rome and Milan, manages the basic economical interests of the group, together with the publishing, commercial and communication aspects.
DISTRIBUTION
The magazine is designated to be a high quality magazine which points towards a free-of-charge diffusion, as a strategic choice.
It will be distributed in locations related to luxurious contexts, a circuit of the best luxury hotels and the most exclusive clubs, located in countries such like Arab Emirates, Russia, India, Mauritius, China and other countries which are still under selection.
A moreover distribution will be ensured with the involvement of the magazine, in the most prestigious international fairs and events concerning all luxury sectors.
The printing, after the debut of the first edition, in 15.000 copies, will be increased immediately with the second coming-up edition.
TARGET
The statistic data concerning travellers and visitors in the distribution area, after almost two years of control, indicates figures that represent a target audience, consisting of 59% men and 41% women belonging to a wide range in age, varying from 26 to 70 of age, but the data which is amazing is that the target audience can be absolutely classified as “Elite”.
The guests availing to such services in the circuit are travellers coming from all over the world and which belong to the elite of Finance, business, politics and show business, whom are propense on purchasing exclusive goods and services.
Last of all, the magazine is addressed to a younger target for those who follow tendencies and appreciates elegant proposals or either to an elder target, for those who are competent, cultured and consequently more demanding.
ADVERTISING
CHARME LUXURY MAGAZINE is a free-press magazine thought as to be a prestigious display cabinet for those who wish to expose their own brand and become known by an exclusive target, in this way reinforcing their company's image.
The magazine wants to represent a dinamic and reliable feedback instrument, capable of offering a reality of high profile to those who decide to invest in this new way of visibility.
The magazine will be advantaged by it's involvement in some of the most exclusive international fairs.
In this way, each advertiser will have the opportunity to be visible and distributed in each fair or event in which the magazine will be involved.
WEB
The website of the magazine (www.charmmagazine.eu ) will be a support to the paperback product, becoming an exposing space and at the same time another display cabinet for all the advertisers of the magazine, creating further visibility on a global level.
PARTNERSHIP
Becoming part of CHARME LUXURY MAGAZINE means having the opportunity to display the location's image worldwide, through an extraordinary and unique instrument, reaching the exact target wanted, above all, doing so under a social/economical profile which has an elevated power of acquirements.
Personalities coming from the world of business, finance, vip, politics, etc. will be offered the opportunity to consult CHARME LUXURY MAGAZINE, seated comfortably in their rooms, halls or in the areas reserved for them. Displaying the images in this context, means identifying which prestigious structures are capable to supply high quality services for demanding and exclusive customers.
SELECTION OF THE CIRCUIT
The areas under selection are in the starting phase. The hypothesis individuated is that of a partnership with 5 stars structures as a minimal requirement.
Charme Luxury Magazine, will provide an adequate number of copies of each edition, (two editions per year, every six months), in order to cover rooms, halls, and all accommodation areas for their guests.
The copies shall be delivered totaly free of charge.Except for the withdrawal charges.
In order to expose the image of the location, a graphic space of 5cm. X 7.5cm will be put at their disposition, offering the possibility to display representative or institutional images, as well as addresses, websites, telephone and fax numbers etc.
All above mentioned is under the guarantee that the copies will be provided to the guests in the areas indicated above.
ADVANTAGES
The first and most exclusive advantage is the totally free of charge communications, (the only exception regarding expenses is that of the charges for the withdrawal which must be paid by the location itself, using a Mail Delivery Service of his own choice), which will last through the whole year.
And more still, offering a service which will surely be appreciated by the guests.
None the less, being part of a valuable partnership
with a high quality editorial product.
In order to reservate an entrance in the partnership, please send your request to the following email address
indicating all the references of the structures, including location and numbers of rooms.
The selection is limited, in order to cover the estimated printing (15.000 copies for the first edition) the incoming requests will be placed in order of arrival.
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